Director of Thrive

Dr. Dan Reidenberg is a widely respected authority in suicide prevention, mental health, policy, and digital safety. He currently serves as Director of Thrive, the world’s only cross-industry signal-sharing program focused on reducing the spread of suicide and self-harm content online. In this role, he oversees strategy, moderation, and platform collaboration, leading a neutral and evidence-based initiative that unites major technology companies to build a safer digital ecosystem.
In addition to directing Thrive as part of The Mental Health Coalition, Dr. Dan Reidenberg is the founder and director of Safe Online Standards (SOS). SOS is the only standards and ratings system for the technology industry helping the public understand platform safety around mental health, well-being and suicide and self-harm content.
Dr. Dan Reidenberg also serves as Managing Director of the National Council for Suicide Prevention and he holds multiple leadership, advisory and consulting roles across national and international organizations, including serving on the Consultant’s Roster for the World Health Organization as a subject matter expert in suicide prevention and being the Co-Chair of the Media and Internet Special Interest Group for the International Association for Suicide Prevention.
Dr. Reidenberg has presented to more than 350,000 people in 14 countries; authored more than 60 articles and 6 book chapters on suicide and mental health; developed one of only three evidence-based school suicide prevention programs listed on the U.S. National Registry of Evidence-Based Programs; and several best practice programs including the warning signs of suicide. He created an online peer support program for suicide, a certification program for safe messaging, a program for the construction industry and a model workplace suicide prevention program. He also played a key role in the development of the US National Strategy for Suicide Prevention and the US National Research Agenda. Dr Reidenberg is noted for his work leading the development of and writing the US Best Practices for Media Recommendations for Reporting on Suicide, the Best Practices and Recommendations for Reporting on Mass Shootings, the Best Practices for Blogging on Suicide, and the Best Practices for Medical Examiner’s and Coroner’s Working with Media. He is the co-editor of the WHO’s Media Recommendations Guide (2017 and 2023 editions).
Dr Reidenberg serves on multiple editorial advisory boards for journals in psychiatry, psychotherapy, and mental health, and regularly reviews proposals for public health and research agencies. A frequent international speaker and media contributor, Dr. Reidenberg also trains journalists through the Poynter Institute and leads the world’s only Certification for Safe Messaging program. He is the founder of a national award recognizing excellence in suicide reporting.
He has won numerous awards including Service to Humanity and as a Champion of Change by President Obama and he has been interviewed by CNN, Larry King, Good Morning America, Good Morning Europe, PBS, The New York Times, The Washington Post, Huffington Post, Time, Newsweek, People, Rolling Stone, BBC and radio in Australia, Russia, Canada and the UK.
Director, Thrive (The Mental Health Coalition)
Currently leads Thrive, the first cross-industry suicide and self-harm signal sharing program designed to reduce harmful online content and coordinate platform safety responses.
Founder and Director, Safe Online Standards SOS (The Mental Health Coalition)
Created and led the development of the standards and ratings system for technology platform’s safety.
Co-Chair, Media and Suicide Task Force, IASP
In The International Association for Suicide Prevention, Dr. Dan Reidenberg directs international collaboration on safe messaging, media ethics, and reporting standards related to suicide and self-harm content.
Managing Director, National Council for Suicide Prevention
Leads a coalition of national suicide prevention organization to drive unified advocacy, public policy, and research strategies.

About The Mental Health Coalition
The Mental Health Coalition (www.thementalhealthcoalition.org), is a coalition of the leading US based mental health organizations, brands, and individuals who have joined forces to end the debilitating stigma surrounding mental health and to change the way people talk about, and care for, mental illness. Our mission is to catalyze like-minded communities to work together to destigmatize mental health and empower access to vital resources and necessary support for all.
The Mental Health Coalition was formed with the understanding that the mental health crisis is fueled by a pervasive and devastating stigma, preventing millions of individuals from being able to seek the critical treatment they need. We will not relent until mental health is no longer associated with stigma, shame or judgment and all people feel empowered to openly discuss and address their individual mental health needs.